Today I was reading "The Art of Voice Acting" by James R. Alburger. I learned about intellectually vs. emotionally.
Emotion is better than Intellectual. So, for an example, say you were writing a lesson for knife makers, like "careful when you look away when sharpening a knife or you'll really regret it." Now imagine a whole list of things like that that you had to memorize. Pretty boring, right? That's intellectual.
But what if it was written like this "careful when you look away when sharpening a knife, 'cause the first time I looked away I lost my finger!" That's emotion (maybe not so gory) when you tell a story or at least something that will catch the audience's attention (something funny would do good to) so that they're learning yet at the same time enjoying.
For an example, I remember an ad I saw for Windex. Here's the ad:
That's emotion. Wasn't that funny? Yet it's an ad!
Another example: say there was a kid doing a math quiz. Quiz 1: 6 + 5 = ?. That's boring. And then you had to go through 20 of these quizzes. But wouldn't it be funner if it were Quiz 1: 6 Apples + 5 Apples = ?.
So, Intellectually vs. Emotionally: Emotionally wins.